Open Series

OPEN SERIES

Overview

Urb-orbis was the Lead vertical agency in the activation of Motorola’s partnership with the Burton open series. The 4 season deal saw the launch of the Audex Jacket, the signing of a snow team (that included Olympic old medalists Shaun White and Hannah Teter) and consumer activation at the U.S, Nippon, NZ and European Opens.

Urb-orbis were responsible for sports marketing, vertical PR, event logistics and integration, web and mobile blogs, design, mercendise and onsite consumer activity.